Portfolio

Our work

Case studies you can visit today, plus 48 concept projects that show how we approach common briefs for businesses in Japan.

About concept projects: they are design and strategy exercises, not client work. Each one is clearly labelled, uses generic names rather than real businesses, and makes no claims about results.

Case studies

Websites & E-commerce

Business websites, bilingual sites and online stores built for customers in Japan.

Concept project

Bilingual website for a halal restaurant

Restaurant · Kashiwa, Chiba

A menu-first site for a halal restaurant serving both Japanese and international diners near Kashiwa Station.

Our approach
  • Text-based menu in English and Japanese with halal and allergy labels
  • Reservation and takeout buttons on every page
  • Google Maps listing linked to the site with matching hours and photos

Bilingual websiteMenu systemBooking linksGBP setup

Services: Web Design & Development, SEO

Concept project

Stock-list website for a used-car exporter

Vehicle export · Bando, Ibaraki

A fast stock-list site for an exporter selling to overseas buyers, with filters, auction grades and WhatsApp enquiries per vehicle.

Our approach
  • Searchable stock by make, model, year and price
  • Auction-sheet images with an English grade explanation
  • WhatsApp click-to-chat and a destination-port enquiry form on every vehicle

Stock-list websiteVehicle detail templateEnquiry formsMultilingual pages

Services: Web Design & Development, Custom Software

Concept project

Trial-lesson website for an English school

English school · Nagareyama, Chiba

A Japanese-first site for an eikaiwa, written for parents, with online trial-lesson booking.

Our approach
  • Japanese copy for parents, English sections for international families
  • Course and price pages that answer common questions
  • Trial-lesson booking with LINE confirmation

School websiteBooking flowLINE integration

Services: Web Design & Development

Concept project

Shopify store for a Japanese snack exporter

E-commerce · Chiba (ships worldwide)

An English-language Shopify store selling Japanese snacks and sweets to customers abroad.

Our approach
  • Product collections by region and flavour
  • International shipping rates and duties messaging
  • Bundles and subscriptions to raise order value

Shopify storeProduct photography planShipping setup

Services: Shopify & E-commerce

Concept project

Direct-booking site for a guesthouse

Tourism & hospitality · Narita, Chiba

A bilingual guesthouse site that wins direct bookings from travellers flying into Narita.

Our approach
  • Room pages with real photos and transparent prices
  • Booking engine to reduce OTA commission
  • Airport access guide that ranks for travel searches

Bilingual websiteBooking engineTravel content

Services: Web Design & Development, SEO

Concept project

Rental listings site for foreign tenants

Real estate · Kasukabe, Saitama

An English listings site for an agency that helps foreign residents rent homes.

Our approach
  • Listing pages with English details: deposit, key money, guarantor
  • Explainer pages on renting in Japan
  • Enquiry form with visa and employment fields

Listings websiteExplainer contentLead forms

Services: Web Design & Development

Concept project

Bilingual website for a visa office

Professional services · Matsudo, Chiba

A trust-focused site for a gyoseishoshi office handling visas for foreign clients.

Our approach
  • Service pages per visa type in English and Japanese
  • Credentials and process explained step by step
  • Consultation booking with document checklist

Bilingual websiteBookingLegal pages

Services: Web Design & Development

Concept project

Launch website for a research startup

Startup · Kashiwa-no-ha, Chiba

A launch site for a new research-driven startup, aimed at partners, investors and hires.

Our approach
  • Clear one-line value proposition with technical depth below
  • Team, research and partner pages
  • Careers page that appears in Google for Jobs

Company websiteCareers pageDomain and email setup

Services: Web Design & Development, Branding

Concept project

Online store for a halal grocery

Retail · Joso, Ibaraki

An online shop for a halal grocery serving international communities across Ibaraki.

Our approach
  • Product catalogue in English and Japanese
  • Local delivery zones and pickup option
  • Payment options customers in Japan expect

Shopify storeDelivery setupBilingual catalogue

Services: Shopify & E-commerce

SEO & Local Search

Rankings on Google and Yahoo! JAPAN, Google Maps (MEO) and content that brings enquiries.

Concept project

Local SEO for an English-friendly dental clinic

Healthcare · Kashiwa, Chiba

Google Maps visibility for a dental clinic that treats patients in English.

Our approach
  • Google Business Profile categories, services and English description
  • Review requests and replies in both languages
  • Service pages targeting "english speaking dentist" searches

GBP optimisationReview systemLocal landing pages

Services: SEO

Concept project

Google and Yahoo! JAPAN SEO for a tour operator

Tourism · Tokyo

Search visibility for a small-group tour operator targeting overseas visitors.

Our approach
  • Tour pages mapped to experience keywords
  • Itinerary guides that earn links
  • Technical fixes for speed and indexing

Keyword planContentTechnical SEO

Services: SEO

Concept project

Japanese SEO for an overseas SaaS

Software (market entry) · Overseas → Japan

A Japanese search strategy for a software company launching in Japan.

Our approach
  • Japanese keyword research, including katakana and kanji variants
  • Localised landing pages, not translations
  • Hreflang setup across English and Japanese sites

Japanese keyword planLocalised pagesHreflang

Services: SEO, Japan Market Entry

Concept project

Multi-location local SEO for a curry restaurant group

Restaurant · Saitama Prefecture

Map-pack rankings for three branches of a Nepali and Indian restaurant group.

Our approach
  • One optimised Business Profile per branch
  • Location pages with unique menus and photos
  • Consistent NAP across directories

Multi-location GBPLocation pagesCitations

Services: SEO

Concept project

Model-page SEO for a JDM exporter

Vehicle export · Chiba

Rankings for "import [model] from Japan" searches in key export markets.

Our approach
  • Model guide pages with import rules per country
  • Internal links from guides to live stock
  • Structured data for vehicles

Model pagesCountry guidesSchema

Services: SEO

Concept project

SEO for an international preschool

Education · Moriya, Ibaraki

Search visibility with parents comparing international preschools along the Tsukuba Express.

Our approach
  • Pages for each programme and age group
  • Parent FAQ content in both languages
  • Map-pack optimisation for the school

Content planLocal SEOFAQ schema

Services: SEO

Concept project

Bilingual SEO for a real-estate agency

Real estate · Saitama City

English and Japanese search visibility for an agency serving local and foreign buyers.

Our approach
  • Area guides for Omiya and Urawa neighbourhoods
  • Listing schema and internal linking
  • Separate English and Japanese keyword plans

Area guidesSchemaBilingual keyword plan

Services: SEO

Concept project

SEO-safe site migration for a manufacturer

Manufacturing · Noda, Chiba

Moving a manufacturer’s outdated English site to a new platform without losing rankings.

Our approach
  • Full URL inventory and 301 redirect map
  • Product pages rewritten for buyer searches
  • Post-launch monitoring in Search Console

Redirect mapTechnical SEOContent rewrite

Services: SEO, Web Design & Development

Concept project

Google Business Profile for a mobile car-repair service

Automotive services · Bando, Ibaraki

Map visibility for a service-area business with no shopfront.

Our approach
  • Service-area GBP setup with hidden address
  • Service list and photos that match searches
  • Weekly posts and review routine

GBP setupService areasReview routine

Services: SEO

Ads & Social

Google, Yahoo! JAPAN and Meta ads, Instagram, TikTok and LINE campaigns.

Concept project

Google Ads for English-school trial lessons

English school · Kashiwa, Chiba

A search campaign that fills trial lessons before the April enrolment season.

Our approach
  • Japanese keywords around station names and age groups
  • Landing page with one clear trial offer
  • Call and booking conversion tracking

Search campaignLanding pageTracking

Services: Google Ads

Concept project

Meta ads for a halal restaurant opening

Restaurant · Koshigaya, Saitama

Instagram and Facebook ads to fill the first weeks after opening.

Our approach
  • Local radius targeting with language and interest layers
  • Short video creative of the kitchen and dishes
  • Opening-week offer tracked by coupon code

Meta campaignVideo creativeOffer tracking

Services: Meta Ads

Concept project

Instagram Reels for a hair salon

Beauty · Nagareyama, Chiba

A Reels series showing styles for international clients, with booking via LINE.

Our approach
  • Monthly Reels plan around before-and-after styles
  • Bilingual captions
  • LINE booking link in profile

Content planReelsLINE booking

Services: Social Media & LINE

Concept project

Google Ads for a visa consultancy

Professional services · Saitama

High-intent search ads in English for foreigners needing visa help.

Our approach
  • English keywords by visa type
  • Strict negative keywords to avoid DIY searchers
  • Consultation-booking landing page

Search campaignNegativesLanding page

Services: Google Ads

Concept project

LINE Official Account for a café

Café · Noda, Chiba

A LINE account that turns first-time visitors into regulars.

Our approach
  • Rich menu with menu, hours and map
  • Stamp card and monthly coupons
  • QR code at the counter to grow friends

LINE setupRich menuCoupon plan

Services: Social Media & LINE

Concept project

Yahoo! JAPAN Ads for a clearance service

Local services · Chiba

Search ads aimed at older homeowners who still search through Yahoo! JAPAN.

Our approach
  • Yahoo!広告 search campaign alongside Google Ads
  • Fixed-price messaging in ad copy
  • Call tracking by platform

Yahoo! AdsGoogle AdsCall tracking

Services: Google Ads

Concept project

Meta lead ads for a new-build open house

Real estate · Kasukabe, Saitama

Lead-form ads that book viewing slots for a weekend open house.

Our approach
  • Instant form with viewing time slots
  • Family-focused creative
  • Leads sent to the sales team within minutes

Lead adsCreativeLead routing

Services: Meta Ads

Concept project

TikTok and Instagram for a Japanese snack brand

E-commerce · Global

Short-form video that introduces Japanese snacks to overseas buyers.

Our approach
  • Taste-test and unboxing video formats
  • Creator collaborations
  • Shop links and tracked discount codes

Video seriesCreator outreachTracking

Services: Social Media & LINE, Meta Ads

Concept project

Google Shopping ads for an online grocery

Retail · Ibaraki

Shopping campaigns that put products in front of people searching for halal groceries.

Our approach
  • Clean product feed with titles customers search
  • Campaigns split by margin
  • Local delivery messaging

Product feedShopping campaignsReporting

Services: Google Ads, Shopify & E-commerce

Concept project

Multilingual recruitment ads for a factory

Manufacturing · Joso, Ibaraki

Recruitment campaigns in several languages for production-line roles.

Our approach
  • Ads in Japanese, English and other community languages
  • Simple mobile application form
  • Applicant tracking by language and channel

Recruitment adsApplication formTracking

Services: Meta Ads, Google Ads

Branding

Names, logos and identities that work in English and Japanese.

Concept project

Identity for a new halal bakery

Food · Kashiwa, Chiba

A warm identity for a bakery that needs to work in English and katakana.

Our approach
  • Name and katakana reading check
  • Logo, colours and packaging labels
  • Storefront sign and menu board

LogoKatakana checkPackagingSignage

Services: Branding

Concept project

Rebrand and trust kit for a vehicle exporter

Vehicle export · Chiba

A professional identity that helps overseas buyers trust a Japanese exporter.

Our approach
  • Logo and colours that read well on stock photos
  • Invoice, quote and email templates
  • Trust page: registration, yard photos, process

LogoDocument templatesTrust page

Services: Branding

Concept project

Logo and signage for an English school

English school · Chiba

A friendly identity that appeals to both children and parents.

Our approach
  • Playful logo with a simple monogram
  • Signage readable from the street
  • Templates for flyers and Instagram

LogoSignageSocial templates

Services: Branding

Concept project

Naming and katakana for a skincare brand entering Japan

Beauty (market entry) · Overseas → Japan

A Japanese-ready name and identity for an overseas skincare brand.

Our approach
  • Shortlist checked for meaning, katakana reading and domains
  • Packaging adaptation for Japanese labelling
  • Brand guide for local partners

Name checksKatakanaBrand guide

Services: Branding, Japan Market Entry

Concept project

Identity for a guesthouse near the airport

Tourism & hospitality · Narita, Chiba

A calm identity that signals comfort to tired travellers.

Our approach
  • Logo inspired by local landscape
  • Room signage and welcome cards
  • Photo style guide for booking sites

LogoSignagePhoto guide

Services: Branding

Concept project

Brand kit for a deep-tech startup

Startup · Kashiwa-no-ha, Chiba

A credible identity for pitches, papers and recruiting.

Our approach
  • Wordmark and icon
  • Pitch-deck and report templates
  • Bilingual business cards

WordmarkDeck templateBusiness cards

Services: Branding

Concept project

Menu and storefront design for a curry restaurant

Restaurant · Saitama

A storefront and menu that explain dishes to first-time Japanese diners.

Our approach
  • Photo menu with spice-level icons
  • Storefront banner and window graphics
  • Takeout packaging stickers

Menu designStorefrontPackaging

Services: Branding

Concept project

Corporate identity for a visa office

Professional services · Chiba

A trustworthy, bilingual identity for a gyoseishoshi practice.

Our approach
  • Conservative logo and colours
  • Bilingual letterhead and cards
  • Consistent profile images across directories

LogoStationeryDirectory kit

Services: Branding

Concept project

Packaging look for a Japanese tea export brand

Food (export) · Shizuoka → global

Packaging that feels authentically Japanese and reads clearly abroad.

Our approach
  • Label system for grades and origins
  • English-first labels with Japanese accents
  • Gift-box design for e-commerce

LabelsGift boxE-commerce assets

Services: Branding

Concept project

Brand system for a coworking space

Workspace · Nagareyama, Chiba

An identity for a coworking space popular with remote-working parents.

Our approach
  • Logo and wayfinding signage
  • Membership cards and welcome pack
  • Event poster templates

LogoWayfindingTemplates

Services: Branding

Software & Automation

Web apps, portals, CRM and automations that remove repetitive work.

Concept project

Stock manager that publishes to the website

Vehicle export · Chiba

One place to manage vehicles, photos and prices, with the website updating automatically.

Our approach
  • Bulk upload from spreadsheets and auction data
  • Status flow from purchased to shipped
  • Automatic publish and unpublish on the website

Web appWebsite syncUser roles

Services: Custom Software

Concept project

CIF quote calculator for exporters

Vehicle export · Online

An instant price estimate by vehicle and destination port, captured as a lead.

Our approach
  • Price, freight and insurance by port
  • Currency conversion
  • Quote saved and emailed to sales

CalculatorLead captureAdmin rates

Services: Custom Software

Concept project

Lesson booking with LINE reminders

English school · Chiba

Online booking for trial and regular lessons, with reminders sent on LINE.

Our approach
  • Teacher and room calendars
  • LINE reminders and reschedule links
  • No-show tracking

Booking appLINE integrationReports

Services: Custom Software, Automation & Operations

Concept project

Takeout ordering web app for a restaurant

Restaurant · Saitama

Commission-free online ordering for pickup, in English and Japanese.

Our approach
  • Menu with options and allergens
  • Pickup time slots
  • Kitchen order screen

Ordering appKitchen screenPayments

Services: Custom Software

Concept project

CRM pipeline for a real-estate agency

Real estate · Saitama

Every enquiry tracked from first message to signed lease.

Our approach
  • Leads from website, portals and LINE in one pipeline
  • Automatic follow-up reminders
  • Weekly pipeline report

CRM setupIntegrationsReports

Services: Automation & Operations

Concept project

Invoice automation for a trading company

Trading · Chiba

Qualified invoices generated from orders, with no re-typing.

Our approach
  • Invoices created from order data with the registration number
  • Payment status synced from the bank
  • Reminders for overdue invoices

AutomationAccounting syncReminders

Services: Automation & Operations

Concept project

AI email triage and translation

Professional services · Chiba

Incoming emails sorted, summarised and translated between English and Japanese.

Our approach
  • Categorise by case type and urgency
  • Draft replies for staff review
  • Personal data kept within approved tools

AI workflowTranslationReview queue

Services: Automation & Operations

Concept project

Shift scheduler for a staffing agency

Staffing · Ibaraki

Shift planning for multilingual factory staff, shared by phone.

Our approach
  • Availability collected by smartphone
  • Shift plans per site
  • Notifications in each worker’s language

Web appNotificationsMultilingual UI

Services: Custom Software

Concept project

Tenant portal for a property manager

Real estate · Chiba

A bilingual portal for repairs, documents and notices.

Our approach
  • Repair requests with photos and status
  • Lease documents in one place
  • Notices in English and Japanese

PortalRepair trackingBilingual UI

Services: Custom Software

Concept project

Inventory sync between Shopify and Rakuten

E-commerce · Online

Stock levels kept in sync across a shop and a marketplace to prevent overselling.

Our approach
  • Two-way stock updates
  • Low-stock alerts
  • Daily reconciliation report

IntegrationAlertsReports

Services: Automation & Operations, Shopify & E-commerce

Want your project here?

Tell us about your business. The first step is a free audit or a call, in English.