Japan Market Entry

Japan market entry agency for overseas companies

Entering Japan means a new language, different search habits and customers with high expectations for detail and trust. Translating your existing website is rarely enough.

We are an English-speaking team based in Japan. We research your market, localise your site, and launch search, ads and LINE so Japanese customers can find and trust you.

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English-speaking team
From ¥500,000 research & plan
Japan-wide, in person around Noda

What you get

Data on real Japanese search demand before you invest
A localised website that reads as if it were made in Japan
Search and ad campaigns live in weeks, not months
A local partner who reports back in English

Included

Japanese keyword and competitor research
Localisation strategy and native Japanese copy
Japanese website or /ja/ section with correct hreflang
Google and Yahoo! JAPAN search ads
LINE Official Account and social setup
Monthly reporting in English

Pricing

From ¥500,000

research & plan

Japanese market and keyword research with a launch plan. Execution is quoted from the plan.

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Prices exclude consumption tax. See all pricing

How it works

ResearchDemand, competitors and positioning in Japan.
LocaliseWebsite and messaging adapted for Japan.
LaunchSEO, ads and social channels.
LearnTest, measure and refine.
ScaleInvest in the channels that work.

Who we help

Startups & New Businesses

A launch kit for new companies in Japan: website, domain, email, Maps and LINE.

Where we work

Japan Market Entry for businesses across Japan, delivered remotely in English, with in-person meetings around our Noda office:

Noda Kashiwa Nagareyama Kasukabe Bando Joso Moriya

Japan Market Entry work

Concept project

Japanese SEO for an overseas SaaS

Software (market entry) · Overseas → Japan

A Japanese search strategy for a software company launching in Japan.

Concept project

Naming and katakana for a skincare brand entering Japan

Beauty (market entry) · Overseas → Japan

A Japanese-ready name and identity for an overseas skincare brand.

See the full portfolio →

Japan Market Entry: common questions

Can’t we just translate our website?

Direct translation usually misses the words Japanese customers actually search for and the level of detail they expect. Localisation adapts keywords, layout, proof and calls to action.

Do we need a Japanese company to start?

Not necessarily for marketing tests. Selling, invoicing and some platforms do require a local entity or partner, and we can introduce professionals who handle company setup.