Meta Ads

Facebook and Instagram ads in Japan

Instagram is one of the most-used social platforms in Japan, and Meta’s ad tools can target people by area, language and interest, including expat and international communities.

We plan, design and manage Meta campaigns that bring messages, bookings and sales, and we report results in English.

  • English-speaking team
  • From ¥50,000 per month
  • Japan-wide, in person around Noda

What you get

  • Reach customers before they start searching
  • Ads designed for how people scroll in Japan
  • Leads and messages tracked to each campaign
  • Creative tested and improved every month

Included

  • Business Manager, Pixel and Conversions API setup
  • Audience strategy (local, language, interest, lookalike)
  • Ad creative: images, short video and copy in Japanese and English
  • Campaign build, testing and optimisation
  • Monthly results report
Pricing

From ¥50,000

per month

Management fee of 20% of monthly ad spend, minimum ¥50,000. Ad spend is paid directly to Meta. Creative packages available.

Request a fixed quote

Prices exclude consumption tax. See all pricing

How it works

  1. PlanAudience, offer and budget.
  2. Set up trackingPixel and conversions verified.
  3. CreateAd creative and copy.
  4. Launch & testCreative and audience tests.
  5. ScaleBudget moves to what works.

Who we help

Where we work

Meta Ads for businesses across Japan, delivered remotely in English, with in-person meetings around our Noda office:

NodaKashiwaNagareyamaKasukabeBandoJosoMoriya

Meta Ads work

Concept project

Meta ads for a halal restaurant opening

Restaurant · Koshigaya, Saitama

Instagram and Facebook ads to fill the first weeks after opening.

Concept project

Meta lead ads for a new-build open house

Real estate · Kasukabe, Saitama

Lead-form ads that book viewing slots for a weekend open house.

Concept project

TikTok and Instagram for a Japanese snack brand

E-commerce · Global

Short-form video that introduces Japanese snacks to overseas buyers.

See the full portfolio →

Meta Ads: common questions

Can I target English speakers in Japan?

Yes. Meta lets you target by language and location, which makes it one of the best ways to reach the international community in a specific area.

Do you make the ad images and videos?

Yes. We produce ad creative, or work with your existing photos and video.

Talk to us about Meta Ads

Tell us what you need. We reply within one business day, in English.