Case study
Entrümpelung Göttingen: local lead-generation website
A German-language website for a house-clearance service in Göttingen, built to rank in local search and turn visitors into quote requests and phone calls.
Read the case study →Case study · Publishing
TokyoPath: guides and tools for foreigners in Japan
A content site that makes life in Japan navigable for foreigners: visa, insurance, work and travel guides researched from Japanese sources, plus free calculators and a job board.
At a glance
- Location
- Japan (nationwide)
- Indexed URLs
- 100+
- Content pillars
- Travel, Expat, Business, Tools
- Calculators
- 6
- Extras
- Job board, author pages, editorial policy
- Built with
- Astro (static), Cloudflare Pages, Structured data, Light and dark themes
The challenge
Reliable information about visas, insurance, taxes and daily life in Japan is mostly published in Japanese, spread across ministries, city offices and forums. Foreigners end up relying on outdated blog posts.
The goal was a single English resource that ranks for the questions foreigners actually search, and earns trust with clear sourcing.
What we built
Topic architecture
Four pillars (Travel, Expat, Business, Tools) with hub pages and an "I am…" selector (moving, working, visiting, planning a trip, doing business) that routes visitors to the right guides.
Search-led guides
Around 50 expat guides and 20+ travel guides, each targeting a specific question such as visas, insurance, banking or buying a business, researched from Japanese primary sources.
Interactive tools
Six calculators: salary, furusato nozei, import duty, JR Pass, trip budget and a study-in-Japan checker. These are linkable assets that answer high-intent questions.
Trust signals (E-E-A-T)
Author pages, an editorial policy and source-backed writing, so readers and search engines can see who wrote what and why it can be trusted.
Job board
A job board for foreign applicants, with a posting flow for employers.
Technical SEO
Static Astro build on Cloudflare, an XML sitemap, WebSite schema with site search, and fast pages on mobile.
Why it matters for your business
This is the same approach we bring to client content: research what people really search in Japan, answer it better than anyone else, and make the expertise visible.
More work
Concept project
Bilingual website for a halal restaurant
A menu-first site for a halal restaurant serving both Japanese and international diners near Kashiwa Station.
Concept project
Stock-list website for a used-car exporter
A fast stock-list site for an exporter selling to overseas buyers, with filters, auction grades and WhatsApp enquiries per vehicle.
Talk to an English-speaking team
Tell us what you need. We reply within one business day, in English.