English Schools

Marketing for English schools and eikaiwa in Japan

Parents and adult learners compare several schools before booking a trial lesson. Your website and Google Maps listing decide who gets the call.

We build trial-lesson funnels in Japanese for parents and students, managed in English for school owners.

What we usually fix

  • Website in English while most parents search in Japanese
  • Trial-lesson requests by phone only
  • Competing with big chains on Google Ads
  • Slow follow-up after enquiries

Typical starting point

A free audit of your website, Google Business Profile and search visibility, with a prioritised list of fixes.

Request a free audit

How we help

Japanese-first school website

Written for Japanese parents, with English sections for international families.

Trial-lesson booking

Online booking with LINE reminders and follow-ups.

Local search

Google Maps and local keywords for your neighbourhood and station.

Targeted ads

Google and Instagram ads around your school, timed for enrolment seasons.

Work for English schools

Concept project

Trial-lesson website for an English school

English school · Nagareyama, Chiba

A Japanese-first site for an eikaiwa, written for parents, with online trial-lesson booking.

Concept project

SEO for an international preschool

Education · Moriya, Ibaraki

Search visibility with parents comparing international preschools along the Tsukuba Express.

Concept project

Google Ads for English-school trial lessons

English school · Kashiwa, Chiba

A search campaign that fills trial lessons before the April enrolment season.

Concept project

Logo and signage for an English school

English school · Chiba

A friendly identity that appeals to both children and parents.

Concept project

Lesson booking with LINE reminders

English school · Chiba

Online booking for trial and regular lessons, with reminders sent on LINE.

See the full portfolio →

Frequently asked questions

When should English schools advertise?

Demand usually rises before the school year starts in April and before the autumn term. We plan budgets around these peaks.

Can parents book through LINE?

Yes. Many parents prefer LINE, so we connect booking and reminders to your LINE Official Account.

Talk to an English-speaking team

Tell us what you need. We reply within one business day, in English.